FYI Company Visual Identity

Objective:

Develop a unique and approachable visual identity for FYI, a guide tailored to expats living in China, to enhance its trustworthiness, clarity, and recognition among international audiences.

Key Focus:

Create a logo that captures the essence of guidance, cultural navigation, and community support, while remaining modern, inclusive, and easily adaptable across all platforms.

Our Approach:

We crafted a branding solution centered on clarity and connection:

• Custom Logo Design

• Brand Visual Concept Development

• Color Palette with Cultural Sensitivity

• Typography Selection for Readability

• Scalable Logo Formats

• Iconography and Visual Symbols

• Assets for Digital and Print Use

• Social Media-Ready Branding Elements

Performance Results:

• Memorable and trusted brand identity
• Strong visual connection with expat community
• Consistent and professional appearance
• Easy application across platforms and media
• Positive brand perception and increased awareness