{"id":3861,"date":"2025-07-05T08:53:04","date_gmt":"2025-07-05T08:53:04","guid":{"rendered":"http:\/\/krea-new-botique.local\/?post_type=elemenfolio&#038;p=3861"},"modified":"2025-07-19T10:11:51","modified_gmt":"2025-07-19T10:11:51","slug":"identite-visuelle-de-lentreprise","status":"publish","type":"elemenfolio","link":"https:\/\/kreaticx.online\/fr\/portefeuille\/identite-visuelle-de-lentreprise\/","title":{"rendered":"Identit\u00e9 visuelle de la soci\u00e9t\u00e9 FYI"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3861\" class=\"elementor elementor-3861\" data-elementor-post-type=\"elemenfolio\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-71f7c95 e-flex e-con-boxed e-con e-parent\" data-id=\"71f7c95\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-866ec57 elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"866ec57\" data-element_type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;e050669&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;de08b24&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;c84247e&quot;},{&quot;slide_title&quot;:&quot;Slide 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aria-roledescription=\"carousel\" aria-label=\"Carrousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4c32928 e-flex e-con-boxed e-con e-child\" data-id=\"4c32928\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cc878f4 e-con-full e-flex e-con e-child\" data-id=\"cc878f4\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96b58cc elementor-widget elementor-widget-image\" data-id=\"96b58cc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-10-1024x1024.png\" class=\"attachment-large size-large wp-image-3885\" alt=\"\" srcset=\"https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-10-1024x1024.png 1024w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-10-300x300.png 300w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-10-400x400.png 400w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-10-600x600.png 600w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-10-150x150.png 150w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-10-768x768.png 768w, 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e-child\" data-id=\"26c2d1c\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5afb1 elementor-widget elementor-widget-image\" data-id=\"5a5afb1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-1-1-1024x1024.webp\" class=\"attachment-large size-large wp-image-4638\" alt=\"\" srcset=\"https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-1-1-1024x1024.webp 1024w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-1-1-300x300.webp 300w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-1-1-150x150.webp 150w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-1-1-768x768.webp 768w, 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class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fd41aba e-con-full e-flex e-con e-child\" data-id=\"fd41aba\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8177b1 elementor-widget elementor-widget-image\" data-id=\"d8177b1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-2-1024x1024.webp\" class=\"attachment-large size-large wp-image-4639\" alt=\"\" srcset=\"https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-2-1024x1024.webp 1024w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-2-300x300.webp 300w, 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srcset=\"https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-3-1024x1024.webp 1024w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-3-300x300.webp 300w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-3-150x150.webp 150w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-3-768x768.webp 768w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-3-12x12.webp 12w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-3-600x600.webp 600w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-3-400x400.webp 400w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/1063-3.webp 1063w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2a22182 e-flex e-con-boxed e-con e-parent\" data-id=\"2a22182\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af25061 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"af25061\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FYI BRANDING BOARD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ed61205 e-flex e-con-boxed e-con e-parent\" data-id=\"ed61205\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3230939 elementor-widget elementor-widget-shortcode\" data-id=\"3230939\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"_df_book df-lite\" id=\"df_4769\"  _slug=\"fyi-branding-board\" data-title=\"fyi-branding-board\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_4769 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"source\":\"https:\\\/\\\/kreaticx.online\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/FYI-BrandING-BOARD_compressed.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-558350d e-flex e-con-boxed e-con e-parent\" data-id=\"558350d\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-269421a e-con-full e-flex e-con e-child\" data-id=\"269421a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9803cfb elementor-widget elementor-widget-text-editor\" data-id=\"9803cfb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Objectif :<\/h2><p data-pm-slice=\"0 0 []\">D\u00e9velopper une identit\u00e9 visuelle unique et accessible pour FYI, un guide destin\u00e9 aux expatri\u00e9s vivant en Chine, afin d'am\u00e9liorer sa fiabilit\u00e9, sa clart\u00e9 et sa reconnaissance aupr\u00e8s des publics internationaux.<\/p><h2>Principaux points d'attention :<\/h2><p data-pm-slice=\"0 0 []\">Cr\u00e9er un logo qui capture l'essence de l'orientation, de la navigation culturelle et du soutien \u00e0 la communaut\u00e9, tout en restant moderne, inclusif et facilement adaptable sur toutes les plateformes.<\/p><h2>Notre approche :<\/h2><p data-pm-slice=\"0 0 []\">Nous avons \u00e9labor\u00e9 une solution de marque centr\u00e9e sur la clart\u00e9 et la connexion :<\/p><ul><li><p data-pm-slice=\"0 0 []\">Conception de logo sur mesure<\/p><\/li><li><p data-pm-slice=\"0 0 []\">D\u00e9veloppement du concept visuel de la marque<\/p><\/li><li><p data-pm-slice=\"0 0 []\">Palette de couleurs avec sensibilit\u00e9 culturelle<\/p><\/li><li><p data-pm-slice=\"0 0 []\">S\u00e9lection de la typographie pour la lisibilit\u00e9<\/p><\/li><li><p data-pm-slice=\"0 0 []\">Formats de logo \u00e9volutifs<\/p><\/li><li><p data-pm-slice=\"0 0 []\">Iconographie et symboles visuels<\/p><\/li><li><p data-pm-slice=\"0 0 []\">Actifs pour une utilisation num\u00e9rique et imprim\u00e9e<\/p><\/li><li><p data-pm-slice=\"0 0 []\">\u00c9l\u00e9ments d'une image de marque pr\u00eate pour les m\u00e9dias sociaux<\/p><\/li><\/ul><h2>R\u00e9sultats des performances :<\/h2><ul><li data-pm-slice=\"0 0 []\">Une identit\u00e9 de marque m\u00e9morable et fiable<\/li><li data-pm-slice=\"0 0 []\">Un lien visuel fort avec la communaut\u00e9 des expatri\u00e9s<\/li><li data-pm-slice=\"0 0 []\">Apparence coh\u00e9rente et professionnelle<\/li><li data-pm-slice=\"0 0 []\">Application facile sur toutes les plates-formes et dans tous les m\u00e9dias<\/li><li data-pm-slice=\"0 0 []\">Perception positive de la marque et sensibilisation accrue<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7eb23d2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7eb23d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5412ce elementor-widget elementor-widget-text-editor\" data-id=\"c5412ce\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/kreaticx.online\/fr\/vitrine\/\">Projets<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253a8b3 elementor-widget elementor-widget-text-editor\" data-id=\"253a8b3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/kreaticx.online\/fr\/pole-numerique\/\">Hub<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c297ff elementor-widget elementor-widget-text-editor\" data-id=\"1c297ff\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a 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