{"id":3846,"date":"2025-07-05T08:07:56","date_gmt":"2025-07-05T08:07:56","guid":{"rendered":"http:\/\/krea-new-botique.local\/?post_type=elemenfolio&#038;p=3846"},"modified":"2025-07-18T13:25:09","modified_gmt":"2025-07-18T13:25:09","slug":"conception-de-lidentite-de-marque-de-watsa-services","status":"publish","type":"elemenfolio","link":"https:\/\/kreaticx.online\/fr\/portefeuille\/conception-de-lidentite-de-marque-de-watsa-services\/","title":{"rendered":"Watsa Services Conception de l'identit\u00e9 de marque"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3846\" class=\"elementor elementor-3846\" data-elementor-post-type=\"elemenfolio\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-71f7c95 e-flex e-con-boxed e-con e-parent\" data-id=\"71f7c95\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div 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srcset=\"https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/51-1024x1024.webp 1024w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/51-300x300.webp 300w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/51-150x150.webp 150w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/51-768x768.webp 768w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/51-12x12.webp 12w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/51-600x600.webp 600w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/51-400x400.webp 400w, https:\/\/kreaticx.online\/wp-content\/uploads\/2025\/07\/51.webp 1063w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1246b45 e-flex e-con-boxed e-con e-parent\" data-id=\"1246b45\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7636adb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7636adb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONSEIL DE LA MARQUE WATSA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4102af3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4102af3\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-134983d elementor-widget elementor-widget-shortcode\" data-id=\"134983d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"_df_book df-lite\" id=\"df_4749\"  _slug=\"watsa-brand-board\" data-title=\"watsa-brand-board\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_4749 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"source\":\"https:\\\/\\\/kreaticx.online\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/BrAnding-Board-WATSA-BETA_compressed.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-09897e7 e-flex e-con-boxed e-con e-parent\" data-id=\"09897e7\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-083c1cb e-con-full e-flex e-con e-child\" data-id=\"083c1cb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc3a01 elementor-widget elementor-widget-text-editor\" data-id=\"7cc3a01\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Objectif :<\/h2><p data-pm-slice=\"0 0 []\">\u00c9tablir une identit\u00e9 de marque forte et reconnaissable pour WATSA Services, qui v\u00e9hicule le professionnalisme, la fiabilit\u00e9 et la modernit\u00e9, soutenant ainsi sa r\u00e9putation dans les secteurs de la logistique, des voyages et de l'assistance aux entreprises.<\/p><h2>Principaux points d'attention :<\/h2><p data-pm-slice=\"0 0 []\">Notre mission \u00e9tait de cr\u00e9er une identit\u00e9 visuelle qui refl\u00e8te les valeurs de l'entreprise, renforce la reconnaissance de la marque et jette les bases d'une communication percutante sur toutes les plateformes.<\/p><h2>Notre approche :<\/h2><p>Nous avons con\u00e7u, d\u00e9velopp\u00e9 et fourni les services suivants :<\/p><ul><li data-pm-slice=\"0 0 []\">Conception de logo sur mesure<\/li><li data-pm-slice=\"0 0 []\">Kit complet d'identit\u00e9 de marque<\/li><li data-pm-slice=\"0 0 []\">D\u00e9finition de la palette de couleurs<\/li><li data-pm-slice=\"0 0 []\">Lignes directrices en mati\u00e8re de typographie<\/li><li data-pm-slice=\"0 0 []\">\u00c9l\u00e9ments visuels \u00e9volutifs<\/li><li data-pm-slice=\"0 0 []\">Utilisation multiplateforme des actifs (imprim\u00e9s et num\u00e9riques)<\/li><li data-pm-slice=\"0 0 []\">Mod\u00e8les de pr\u00e9sentation professionnelle<\/li><li data-pm-slice=\"0 0 []\">\u00c9l\u00e9ments de l'image de marque dans les m\u00e9dias sociaux<\/li><\/ul><h2>R\u00e9sultats des performances :<\/h2><ul><li data-pm-slice=\"0 0 []\">Une image de marque forte et coh\u00e9rente<\/li><li data-pm-slice=\"0 0 []\">Am\u00e9lioration de la reconnaissance et de la confiance des clients<\/li><li data-pm-slice=\"0 0 []\">Am\u00e9lioration de la pr\u00e9sentation des documents<\/li><li data-pm-slice=\"0 0 []\">Un aspect coh\u00e9rent sur toutes les plates-formes<\/li><li data-pm-slice=\"0 0 []\">Perception positive de la marque et cr\u00e9dibilit\u00e9<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4152e33 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4152e33\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7a2d7 elementor-widget elementor-widget-text-editor\" data-id=\"2e7a2d7\" data-element_type=\"widget\" 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